FILL 'ER UP.
Turns out the gas business can be a real pain in the gas. Supply chains are complicated, marketing channels intricate, franchise relationships critical, customers fickle. Who knew?
In partnership with Ad Hoc Communications, we created a system of print and digital collateral to share Chevron and Texaco’s compelling brand story with potential and current marketers and franchisees.
This meant a series of brand-targeted, high-impact print pieces featuring lush photography and metallic inks to showcase the brand and reinforce lifestyle messaging. It also meant straddling a complicated brand balance: sometimes Texaco, sometimes Chevron, sometimes neutral, always gorgeous.
Mostly, we were psyched to include images of Great Danes, Chuck Taylors, Corvettes, cowboys and bridges in our work.
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